Social media. Your clients expect it but may or may not really understand how to leverage it to help their business, This session will review some of the available Drupal 6 and Drupal 7 social media-oriented modules and techniques for integrating a site with social media. We'll show examples of live sites using some of these techniques. We'll wrap it up by walking through a case study of creating a media marketing plan and the results of that successful media blitz.