Penton Media - a B2B information/publishing company with a 100+ year history - is in the midst of a major project to increase its digital presence. The company has chosen Drupal as a platform for this project.

While very few technology projects can be considered "standard", Penton faced some unique and interesting challenges due to the nature of their business. For example, the team had to architect a system that allowed a single code base to be used for over 100 web sites, while at the same time giving the designers and business users the flexibility and customization they needed to do their job well. It's been a fun project and one that other companies can learn from.

This talk will focus on both the business and technical challenges that Penton faced during the course of this project.